A spark of Inspiration, leads to Imagination, then Formulation, Creation, Curation and finally, Cultivation.

The fine process of design. An essential component in the creation of our goggles. Though they are much more than eyewear. they are an instrument, a tool, an amplifier. A melange of our teams cunning artistic prowess, unformidable devotion to the task at hand and eternal passion towards the art form of freeride, combined with highly technical manufacturing. They are, to the eye of their beholder, a portal into a new realm of creative possibilty in freeride. Crafted with a unique strap design which reflects those same feelings of freedom and refelcts the individual expression of the select many freeriders who will become beholders of such an exclusive instrument. Every minuscule design choice was made with intent. By focusing solely on crafting premium quality goggles, we strive to enhcnance creative vision, not for anyone and everyone, but for those who seek it.